NewJeans in PUBG: Companies Take Action Against In-Game Sexualization

NewJeans (@NewJeans_ADOR) / X

Protecting Idols in the Digital Age

Popular K-Pop group NewJeans’ recent collaboration with the battle royale game PUBG has taken a concerning turn. Some players have been creating sexually suggestive content featuring the group’s in-game characters. This has sparked outrage from fans and prompted action from both HYBE, NewJeans’ agency, and Krafton, the developer of PUBG.

https://www.instagram.com/p/C7tTp77vxzE/

Inappropriate Costumes and Online Harassment

The controversy centers around players customizing the NewJeans characters with revealing outfits, like bikinis and underwear. These images and videos are then shared online, often accompanied by inappropriate comments. This behavior is especially problematic considering two members of NewJeans are minors.

Companies Apologize and Address the Issue

In response to the growing criticism, both HYBE and Krafton have issued apologies. They have outlined plans to tackle the situation, including actively monitoring and removing offensive content, restricting users who violate community guidelines, and implementing stricter measures to prevent similar incidents in the future.

Image Source: Provided by Ador

Stronger Protections Needed for Idols

This incident highlights the critical need for stronger protections for idols in the digital age. Fans and critics are calling for agencies to take greater responsibility for safeguarding their artists, particularly minors, from online harassment and exploitation.

Key Takeaways:

• NewJeans’ PUBG collaboration has been marred by the sexualization of their in-game characters.
• HYBE and Krafton are taking steps to address the issue, including content removal and user restrictions.
• The incident underlines the importance of online safety measures for idols, especially minors.